Starbucks (SBUX) CEO Howard Schultz Stands Up to Trump and Now People Are Calling for Boycotts - TheStreet

Updated from Jan. 29 with new social media posts

Never one to refrain from speaking out on political issues, Starbucks (SBUX) - Get Report CEO Howard Schultz took to his soap box on Sunday evening and fired back at the Trump administration following its controversial immigration ban.

"I write to you today with deep concern, a heavy heart and a resolute promise," Schultz said in a new blog post, adding, "We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question."

Housed in Schultz's missive were a host of interesting nuggets. Schultz said Starbucks is developing plans to hire 10,000 refugees over the next five years across the 75 countries globally where it does business. Starbucks will begin its hiring focus in the U.S. -- sending a clear message to Trump -- via those people who have served with U.S. troops as interpreters and support personnel in various countries where U.S. forces have sought support.

"Howard Shultz, uniquely, has felt that it is his role of being a stakeholder in the country and the world. His view of stakeholder is much broader than a lot of others and he feels it is important to speak out about a policy that he thinks is wrong," said Jim Cramer portfolio manager of Action Alerts PLUS Charitable Trust Portfolio, which owns SBUX.  "This is in keeping with that he has done and he has become a remarkably good CEO over man years"

Schultz joins a growing list of big-name CEOs that have immediately denounced Trump's immigration ban.

The CEOs of Microsoft (MSFT) - Get Report , Apple (AAPL) - Get Report , Netflix (NFLX) - Get Report , Uber, Airbnb, Google (GOOGL) - Get Report and Tesla (TSLA) - Get Reportslammed Trump's executive order, which could affect their own employees working here legally, as well as the companies voracious appetite for best-in-class talent.

"As an immigrant and as a CEO, I've both experienced and seen the positive impact that immigration has on our company, for the country, and for the world," Microsoft CEO Satya Nadella said in a post on the company's newly acquired LinkedIn.

Said Apple CEO Tim Cook in a memo to employees on the ban,"it's not a policy we support."

Starbucks' Schultz also re-emphasized Starbucks commitment to offering healthcare to its employees amid what looks to be concern received by workers as Trump tries to dismantle Obamacare. Meanwhile, Schultz said Starbucks is keen on "Building Bridges, Not Walls, With Mexico", an apparent swipe on Trump's plan to erect a border wall to separate the U.S. from Mexico. Starbucks has 600 stores in 60 cities across Mexico, and also sources coffee beans from the region. 

"If there is any lesson to be learned over the last year, it's that your voice and your vote matter more than ever," Schultz added. 

People quickly took to TheStreet's Facebook page to voice their opinion on Schultz's comments, with some calling for a boycott. 

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