Sony Corp. (SNE) - Get Report  unveiled WF-100X Thursday, a set of wireless earphones that will compete with Apple Inc.'s (AAPL) - Get Report own wireless AirPods for market dominance. 

The Japanese electronics company will make the headphones available for sale in Europe in September, then follow with a launch in Asia and finally the U.S. at a later date. 

The headphones will feature Sony's proprietary noise canceling technology while allowing users to raise their hands to the headphones to enable ambient noise. 

The WF-1000X will cost 220 euros ($264.71).

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