While recent data has indicated more users are choosing to sign up for Snap's (SNAP) - Get Snap, Inc. Class A Report Snapchat than Facebook's (FB) - Get Facebook, Inc. Class A Report Instagram in the U.S., that trend probably won't last for long.
Last month, 52% of new U.S. users signed up for Snapchat, compared to just 48% for Instagram. But that represents a decline in Snapchat's U.S. additions from last month, while Instagram's have increased month-over-month, according to data from marketing analytics firm Jumpshot, reported by Recode.
Regarding global acquisitions, in August Snapchat represented 38.5% of new signups, while Instagram represented 61.5%.
Shares of Facebook were rising over 1%, while shares of Snap were falling in afternoon trading on Monday.
Watch: Just Because You Use Snapchat Doesn't Mean You Should Buy Snap Shares
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