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Snap  (SNAP - Get Report) shares were rising more than 4% in trading Friday after the company was upgraded by analysts at Summit Insights Group to hold while analysts at Bank of America maintained their neutral rating and $12 price target.

Separately, the company unveiled Snap Games, a multiplayer platform featuring original and third-party games on the company's social media platform. 

Users can access the gaming platform straight from the platform's chat feature.

The company said that Snap Games will include monetization opportunities for its game development partners as well as the company itself. Snap Games will launch with video advertising featuring the non-skippable, six-second commercials that Snap launched in the third quarter last year. 

At launch, Snap Games will feature games from Snap itself, Zynga (ZNGA - Get Report) , Spry Fox, ZeptoLab, Game Closure and PikPok. 

Snap shares were trading at $11.75 per share Friday. 

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