Smith & Wesson Sells T-Shirt License

Joe Blow Tees will use the gun maker's logo on shirts and hats.
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Gun maker

Smith & Wesson

(SWB)

licensed its apparel branding rights to Joe Blow Tees.

Springfield, Mass.-based Smith & Wesson said Joe Blow Tees will sell Smith & Wesson logo T-shirts, sweatshirts and caps for $15 to $50 apiece.

"We selected Joe Blow Tees because of its extensive experience with not only specialty brands, but also with the specialty brand marketing techniques and distribution networks that truly drive brand value for licensors," said Smith & Wesson's vice president of licensing, Bobbie Hunnicutt.

"As one of the oldest brands in country, Smith & Wesson represents Americana for many of our loyal customers and newcomers alike. Joe Blow Tees understands the rich, 153-year history of Smith & Wesson and has the ability to assure that this vintage line of shirts and hats reaches into broad, new markets with our message of safety, security, protection and sport. In addition, Joe Blow Tees is well regarded for its graphic design work, its high-quality, upscale product lines, and its fulfillment capability."

On Wednesday, shares of Smith & Wesson fell 6 cents to $4.33.