Updated from 9:12 a.m. EST
The two main providers of satellite radio both traded higher Monday after reporting success in hitting year-end subscriber targets.
said it now has more than 1 million subscribers, sending its shares up 40 cents, or 5%, to $8.35.
"Driven by robust holiday sales and helped by aggressive marketing, advertising and an increase in consumer awareness, Sirius continues to see positive momentum across all channels," the company said in a release.
Not to be outdone,
said its reached its year-end subscriber goal of 3.1 million, saying its radios moved "in record numbers" over the holiday.
The shares gained 29 cents, or 0.7%, to $40.21..