Sirius, XM Hit Subscriber Goals

Sirius subs top 1 million, while XM says it has more than 3.1 million.
Publish date:

Updated from 9:12 a.m. EST

The two main providers of satellite radio both traded higher Monday after reporting success in hitting year-end subscriber targets.


(SIRI) - Get Report

said it now has more than 1 million subscribers, sending its shares up 40 cents, or 5%, to $8.35.

"Driven by robust holiday sales and helped by aggressive marketing, advertising and an increase in consumer awareness, Sirius continues to see positive momentum across all channels," the company said in a release.

Not to be outdone,

XM Satellite


said its reached its year-end subscriber goal of 3.1 million, saying its radios moved "in record numbers" over the holiday.

The shares gained 29 cents, or 0.7%, to $40.21..