NEW YORK (
has extended its satellite broadcasting and marketing deal with the National Football League for five more years.
"We are pleased to continue our partnership with Sirius XM," NFL executive vice president of media Steve Bornstein said. "They have been an excellent partner and have become part of NFL fans' daily lives, not only on game day, but also throughout the year.
Sirius and the NFL signed a 7-year, $220 million contract in August 2004. Financial terms of the extension were not disclosed. Sirius will continue to broadcast all NFL games live through the 2016 Super Bowl.
will remain on channel 124. Sirius XM will also broadcast NFL play-by-play online for its satellite radio subscribers from the start of the 2011 season.
"The NFL has been and will continue to be one of the major tent poles of Sirius XM's lineup," Sirius president and chief content officer Scott Greenstein said. "Sirius and XM will give fans around the country a fully portable and comprehensive way to follow their favorite team and everything happening around the league."
Today Sirius also announced that it
, reaching the highest number of net subscribers in satellite radio history.
-- Written by Theresa McCabe in Boston.
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