Sirius Hires Allen & Co. Exec

Former banker Andreas Lazar will seek brand-building opportunities.
Author:
Publish date:

Sirius Satellite Radio

(SIRI) - Get Report

named former Allen & Co. banker Andreas Lazar senior vice president, business development.

The New York satellite broadcaster said Lazar will report to CEO Mel Karmazin. He will be responsible for exploring and structuring strategic partnerships with media, communications and technology companies to extend Sirius' product breadth and drive subscriber growth.

"As our technology, products and programming continue to evolve, Andreas's extensive experience will enable us to pursue the many business opportunities available that can extend Sirius' footprint to increase subscriber growth and revenue even further," said Karmazin. "We look forward to having Andreas work with me and the executive team as we explore the numerous possibilities before us."

At Allen & Co., Lazar did strategic and financing transactions for companies in media and communications industries, including mergers and acquisitions, public and private equity financing and direct investments.

On Monday, Sirius shares rose 3 cents to $6.33.