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Sirius Goes After the Parrotheads

The satellite radio company signs a deal with singer and songwriter Jimmy Buffett.
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Sirius Satellite Radio


reached an agreement with singer and songwriter Jimmy Buffett, whose standards include "Cheeseburger in Paradise," to offer a Radio Margaritaville music channel to its subscribers, providing Parrotheads an around-the-clock option to enjoy the musician's beach- and ocean-themed stylings.

The new 24-hour channel, which will start this summer, will feature music, live broadcasts of Buffett's concerts and other programs.

"We designed Radio Margaritaville after the old pirate radio stations that sat offshore and played what they wanted," Buffett said in a press release Tuesday. "When I saw how Sirius is changing the way radio is being heard, I welcomed the opportunity for Radio Margaritaville to join them."

Buffett began Radio Margaritaville in 1998 as an Internet-only channel, which will still be available. Sirius will also broadcast Radio Margaritaville live on a regular basis from a studio at Buffett's Margaritaville restaurant in Orlando, Fla.

The channel is expected to broadcast from other Margaritaville Cafes and Restaurants currently located in Key West, Fla., New Orleans, Las Vegas, Jamaica and Cancun.

"Margaritaville is more than just great music -- it's a lifestyle," Scott Greenstein, Sirius' president of entertainment and sports, said in a statement. "Our subscribers requested more of Jimmy Buffett. With this new channel, we'll bring them not just his tunes, but the music Jimmy listens to himself. Jimmy's impeccable sense of what his audiences love and enjoy will now come to life for Sirius subscribers, who will be able to enjoy it wherever and whenever they want."