Shares of Salesforce.com, Inc. (CRM) - Get Report have been like a silent assassin in 2017, quietly rallying more than 28%.

All this talk about FANG (Facebook Inc (FB) - Get Report , Amazon.com Inc. (AMZN) - Get Report , Netflix Inc. (NFLX) - Get Report and Alphabet Inc.  (GOOGL) - Get Report ), Apple Inc. (AAPL) - Get Report , Nvidia Corporation (NVDA) - Get Report and other tech studs have allowed the once oft-talked about Salesforce to sort of fall by the wayside. 

There's at least one analyst out there who hasn't forgot about it, though. An analyst at SunTrust initiated the stock with a buy rating and slapped a $110 price target on Salesforce. The target implies upside of up to 25% from current prices. The stock is currently hovering near $88, about 4% below its all-time highs at $91.99.

"Despite the law of large numbers, we believe the company can sustain 20%-plus top-line growth, and discipline around exhibiting operating leverage bode well for the stock," the SunTrust analyst said. The consensus revenue estimates for calendar year 2017 and 2018 may be too low, the analyst went on to say.

Salesforce has already done well on the year, posting similar gains to FANG and Apple. That's why it's somewhat surprising it hasn't garnered as much attention this year -- or so it seems -- compared to years past.

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What's Hot On TheStreet

Another bank is bullish on Alibaba: JP Morgan initiated Chinese e-commerce giant Alibaba (BABA) - Get Report with an overweight rating and $190 price target in a new note Tuesday, representing more than 30% growth over Monday's closing price of $142.73. In JP Morgan's eyes, Alibaba is entering a transformation from a pure play e-commerce company to a data-driven beast that stands to power its bottom line more than most expect.

"We believe Alibaba's core commerce is expanding from traffic monetization to data monetization and such trend will quickly expand to its media/cloud businesses," writes JP Morgan analyst Alex Yao. "Such expansion not only allows Alibaba to tap into non-transaction-based corporate budget (e.g. market research, brand awareness, and customer service), but also supports our investment thesis based on sustainable revenue/earnings growth."

Costco has an opportunity here: Costco (COST) - Get Report recently opened a store in Paris, TheStreet's Lindsay's Rittenhouse reports. The new store is likely one of many to come for Costco in Europe, where it only has 32 stores.

A key Walmart business springs back to life: Walmart (WMT) - Get Report is starting to see long-awaited sales growth at its U.K. Asda division as Britons shift their shopping habits towards food purchases with a slump in consumer confidence and surging inflation, TheStreet's Lisa Botter reports. Sales at Asda rose by 2.2% for the 12-weeks ended June 18, well ahead of the 0.9% pace notched in the 12 weeks to May 21, according to new data from research firm Kantar.

Different strategies emerge in driver-less cars: Alphabet Inc.'s (GOOGL) - Get Report deal with rental car giant Avis Budget Group Inc. (CAR) - Get Reportto have Avis manage some self-driving test cars developed by Alphabet's Waymo unit and Fiat Chrysler (FCAU) - Get Report feels a little overblown, writes TheStreet's Eric Jhonsa. The deal only covers test cars deployed in one metro area (Phoenix, Ariz.), and isn't exclusive, Jhonsa points out.

Meanwhile, Apple Inc.'s (AAPL) - Get Report deal with Avis rival Hertz Global Holdings Inc. (HTZ) - Get Report feels even smaller. Apple, which has reportedly been testing a half-dozen self-driving cars around the San Francisco Bay Area, is just leasing a small number of Lexus RX450h SUVs from Hertz, with the idea of retrofitting them with self-driving test systems.

Either way, Jhonsa says both deals represent quite the contrast with what Tesla Inc. (TSLA) - Get Report is trying to pull off. Elon Musk seems to want to go it all alone.

Apple, Alphabet and Facebook are holdings in Jim Cramer'sAction Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL, FB and GOOGL? Learn more now.

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This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.