Sergio Marchionne died at the age of 66 on Wednesday.
Wall Street has sent the the supercar maker's stock up an impressive 148% since the company went public in late Oct. 2015. For Ferrari, its public company success under Marchionne -- who was replaced as CEO of Fiat Chrysler (FCAU - Get Report) and Ferrari over the weekend due to complications from a recent shoulder surgery -- can be boiled down an expanded product line and the rising wealth effect among consumers.
Ferrari isn't just a car company, it's a lifestyle brand then CEO Marchionne told TheStreet in an interview in Oct. 2017. Marchionne used that lifestyle brand positioning to introduce new Ferrari models and play up its racing heritage across general merchandise.