Editors' pick: Originally published March 28.
And although all the focus will be put on Samsung as well as its chief rival, Action Alerts PLUS HoldingApple (AAPL) - Get Apple Inc. (AAPL) Report , there are a number of chip and component makers that stand to benefit from a rebound in Galaxy sales.
Broadcom (AVGO) - Get Broadcom Inc. Report , Qualcomm (QCOM) - Get QUALCOMM Incorporated Report and others will have a hand in the new Galaxy S8 and S8+. Along with the upcoming tenth anniversary of the Apple iPhone, Samsung's new flagship will provide a lift for some mobile component manufacturers -- if the world's top mobile phone maker can get its groove back. Given the issues that Samsung encountered last year, some appear reluctant to call the new flagship a clear winner just yet.
As with the Galaxy 7, Samsung will do a big chunk of the work itself. The display, memory and chipset are three major cost components and will come from Samsung, making up 60% to 65% of the materials.
"Given that this is a Galaxy S flagship, its going to be AMOLED display," IHS Markit analyst Wayne Lam said." That's something that Samsung specializes in."
Likewise, Samsung regularly uses its own memory. "That's something we know with pretty high confidence that they'll internally source themselves," Lam added.
Qualcomm has a prominent role in the new phones. Samsung has first dibs on the chipmaker's new top-of-the line Snapdragon 835, perhaps because it manufactures the chips through a partnership with Qualcomm. Galaxy 8 models will feature either the Qualcomm Snapdragon or Samsung's own chipsets, depending on the market and the wireless carrier. Samsung makes both in its own foundries, however. "The chipsets will come from Samsung in one form or another," Lam said.
Other chip and component markers will have a hand in Samsung's new flagship.
Broadcom CEO Hock Tan told investors during a March call that Samsung would help the company's results in the second quarter, which is typically slow for Apple. Sales to Apple and its contractors such as Foxconn account for at least 15% of Broadcom's net sales, according to SEC filings. The company can use the help from other customers when demand from Apple drops. "(We) expect to offset the significant portion of this decline in wireless from the ramp of the next-generation phone at our large Korean smartphone customer," Tan said. Broadcom expects a high single-digit decline in the second quarter because of increased sales from Samsung, Tan said, rather than the double-digit drop it normally sees.
Meanwhile, Pacific Crest analyst John Vinh wrote in a recent report that Integrated Device Technology (IDTI) - Get Integrated Device Technology, Inc. Report will likely provide wireless charging technology for the Galaxy S8, and stands to benefit from the new Samsung device.
"We're being a little bit cautious on one of our larger customers," CEO Robert Bruggeworth told investors during a February call. Because of "what's on their plate," he said regarding Samsung, "I think we're being a little bit conservative." Qorvo expects the second-quarter sales to climb 7% to 10% from the first calendar quarter, though part of that is because of sales to Chinese phone makers.
The new Samsung benchmark won't lift all of the chip companies. Maxim Integrated Products (MXIM) - Get Maxim Integrated Products, Inc. (MXIM) Report CEO Tunc Doluca told investors after its second fiscal-quarter call in late January that sales for the Galaxy S8 would drop from the prior Galaxy device. Samsung will account for less than 10% of its total sales, he predicted.