R.H. Donnelley

(RHD)

named David Swanson president and to the newly created position of chief operating officer, effective immediately.

The Purchase, N.Y., marketer of yellow pages and other advertising, said Swanson, who joined R.H. Donnelley in 1985, was previously the president of the company's directory services division. President and Chief Executive Frank Noonan was assuming the duties of operating chief before the new position was created. Noonan now serves as chairman and CEO.

Shares of R.H. Donnelley were lately down 69 cents, or 2.9%, to $22.75 in trading on the

New York Stock Exchange

.