Retailers Brace for Labor Day Weekend

Labor Day weeken may make or break retail sales for the rest of the year.
Author:
Publish date:

NEW YORK (

TheStreet

) -- Is it too dramatic to say that Labor Day weekend could make or break retail for the second half of the year? Probably not.

With the national holiday a week later this year, shoppers have been procrastinating their back-to-school purchases, resulting in sluggish sales in August.

August same-store sales

eased, falling just 2%, according to the International Council of Shopping Centers. The trade organization predicted a roughly 4% decline. These were the best monthly comparable sales results in nearly two years.

"Consumers are shopping much closer to need, and back-to-school is no exception," Brean Murray Carret analyst Eric Beder said. "If we don't see a boost in at least the teen sector, it will not bode well for the rest of the year and create some question marks for holiday."

But if a majority of the country experiences a wave of warm, sunny weather, results may not be as robust as hoped, Stifel Nicolaus analyst Richard Jaffe said.

If this is the case, it could result in the acceleration of promotions and clearance items, Needham analyst Christine Chen said. Typically, September is a full-price selling month, with October at a clearance.

Retail shares were mixed Friday morning, with the S&P Retail Index up 0.5% to 365.83.

Teen retailers were mostly in the red, with

Abercrombie & Fitch

(ANF) - Get Report

dragging the sector down. Shares of Abercrombie tumbled 3.5% in afternoon trading to $29.88, after it was

downgraded to sell

by an analyst at Citi.

Zumiez

(ZUMZ) - Get Report

dropped 3.4% to $13.88,

Wet Seal

(WTSLA)

declined 1.5% to $3.35 and

Hot Topic

(HOTT)

slipped 2% to $6.71.

Still, after reporting dismal August same-store sales, department stores nonetheless were lifted by investors.

J.C. Penney

(JCP) - Get Report

rose 1% to $30.36,

Saks

(SKS)

increased 3% to $6.04,

Kohl's

(KSS) - Get Report

rose 1% to $54.69 and

Sears

(SHLD)

gained up 1.5% to $62.57.

-- Reported by Jeanine Poggi in New York.

Follow TheStreet.com on

Twitter

and become a fan on

Facebook.

Copyright 2009 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.