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Retail Winners & Losers: August Wears Red

While August was awash in red, some clear winners and losers have emerged in the retail sector from today's same-store-sales figures.

(ICSC data and stock prices added.)



) -- Across the board, August was awash in red, with 21 out of the 28 retailers reporting same-store sales results on Thursday in negative territory. The International Council of Shopping Centers said total same-store sales slipped 2% for the month.

But in each sector there were some clear winners and losers. Here's how TheStreet breaks it down.



Abercrombie & Fitch

(ANF) - Get Report

once again missed the mark, with August same-store sales plunging 29%, lower than the 23.9% tumble analyst expected. While the teen retailer significantly improved its merchandise selection for back-to-school and lowered some of its prices, shoppers are still hesitant to spend, and instead are trading down to wallet-friendly players like




Shares of Abercrombie sank 4% to $30.82 in morning trading.


Aeropostale once again was one of the biggest winners, jumping 9% during the month, more than the 7.1% forecast. Aeropostale raised its third-quarter outlook on better-than-expected results. The teen retailer now forecasts earnings in the range of 78 cents to 80 cents a share, up from a prior guidance of 76 cents to 78 cents a share.

The news sent shares climing 6% to $40.96 in morning trading.



The luxury sector doesn't look like it will rebound any time soon; case in point



, which reported a 19.8% plummet in its comparable sales, missing the 14.1% decrease expected by analysts. The company said results were weak across all sectors, and looking ahead continues to expect its results to decline in the "mid-to-high single digit range" for the second half of the year. It projects that its third quarter will most likely be worse than the fourth.


No surprise, the department store winner was on the opposite end of the spectrum. Value-priced player


(KSS) - Get Report

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saw a 0.2% increase, better than the 1.7% decline forecast. Kohl's continues to outshine its competitors with exclusive and private-label merchandise.



Off-pricers have been able to use the recession in their favor.

Ross Stores

(ROST) - Get Report

reported a 6% incline in August, far better than the 4.3% jump Wall Street expected. Looking ahead the company forecast same-store sales gains of 6% to 7% for September and 5% to 6% for October.



BJ's Wholesale

(BJ) - Get Report

managed to beat Wall Street's forecast, falling 6%, less than the 8% decline expected, the company is still struggling due to lower prices at the pump. These declines outweighed gains in food, air conditioners, candy, cigarettes, computer equipment and housewares.




(GPS) - Get Report

is making a comeback. Granted, it still saw a 3% decline in same-store sales during the month, but it beat the 7% drop expected by analysts. The specialty retailer has been slowly making its way back into the game with the re-launch of its 1969 denim line, beefed up marketing and refocusing its Old Navy brand.

Gap shares rose nearly 7% to $21.01.


Children's Place

(PLCE) - Get Report

struggled in August, with same-store sales slipping 8%, a much larger decline than the 3.3% fall expected. As a result, shares of the company were down about 3% to $27.66 in morning trading.

-- Reported by Jeanine Poggi in New York

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