Report: Viacom in Talks to Buy German Broadcaster
Viva Media has been struggling in the European music television market.
Viacom
(VIAB) - Get Viacom Inc. Class B Report
is in discussions to buy
Viva Media
, according to a report on the
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FT.com
Web site. The German broadcasting company would give the U.S. media giant a bigger chunk of the music television industry in Europe.
The report said Viacom was performing due diligence. A possible offer price was put at $356 million.
Viva Media's ratings are slipping, and the company faces heavy competition from MTV, which is owned by Viacom,
FT.com
said.
