Report: Viacom in Talks to Buy German Broadcaster

Viva Media has been struggling in the European music television market.
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Viacom

(VIAB) - Get Report

is in discussions to buy

Viva Media

, according to a report on the

FT.com

Web site. The German broadcasting company would give the U.S. media giant a bigger chunk of the music television industry in Europe.

The report said Viacom was performing due diligence. A possible offer price was put at $356 million.

Viva Media's ratings are slipping, and the company faces heavy competition from MTV, which is owned by Viacom,

FT.com

said.