Realogy (RLGY - Get Report) , the parent company of multiple real estate outfits like Century 21 and Better Homes and Gardens Real Estate, soared Tuesday after the company announced a new partnership with Amazon (AMZN - Get Report) called TurnKey.
Through TurnKey, customers in 15 cities will use Realogy's network of agents to find their home. Once a home is purchased, the new buyers will have the option to furnish their home with between $1,000 and $5,000 worth of Amazon Home products, like Ring and Alexa.
"Customers can be overwhelmed when moving, and we're excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home," said Pat Bigatel, Director Amazon Home Services. "The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs - from help assembling furniture, to assisting with smart home device set up, to a deep clean, and more."
Realogy is advertising the new service as "an easier and more rewarding homebuying experience."
"Realogy's great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon's services and products can transform that moment to make it rewarding in a way no one ever has before," CEO Ryan M. Schneider said.
Realogy jumped 16% in trading to $6.
Amazon is a holding in Jim Cramer's Action Alerts PLUS charitable trust.