) --

Royal Bank of Scotland

(RBS) - Get Report

may be charging ahead with plans to shed its aircraft leasing business, but is far behind other financial peers that are doing the same.

RBS has officially hired

Goldman Sachs

(GS) - Get Report

as an adviser on the sale of its Dublin division, which leases about 300 aircraft to carriers around the world,

The Wall Street Journal

reported on Wednesday. But while RBS is valuing the division at $8 billion, and plans to hold tight to that value, others have had less luck with similar prized jewels.

American International Group

(AIG) - Get Report

has been seeking buyers for its International Lease Finance Corp. for about a year. The troubled insurer is no stranger to bargaining, having divested almost $10 billion in assets so far, but there seems to be little appetite for its estimated $40 billion worth of planes.

CIT Group

(CIT) - Get Report

is also trying to sell a division that handles over 300 aircraft. The firm is trying to sell assets as it moves away from the brink of bankruptcy. While not in those dire straits, RBS is also pursuing a reorganization plan and trimming operations abroad, as it works to exit the British government's 70% ownership stake.

The sale of RBS's aircraft division will take awhile, since Goldman has to review the business and consult with potential bidders. But with international demand for air travel still slumping after having plummeted from pre-crisis heights, and with other assets on the block ahead of RBS's, the owner willing to haggle the most may be the most successful in a sale.

-- Written by Lauren Tara LaCapra in New York