FOR IMMEDIATE RELEASE
America Online, Inc.
THESTREET.COM AND AMERICA ONLINE, INC. ANNOUNCE EXTENDED, EXPANDED MARKETING ALLIANCE Agreement Includes AOL, CompuServe, Netscape Netcenter, AOL.COM, and AOL UK
NEW YORK and DULLES, Va., December 20, 1999 -
TSCM), a leading Web-based provider of original, timely and comprehensive financial news and commentary, and America Online, Inc. (NYSE: AOL), the world's leading interactive services company, today announced a multi-year agreement that will bring financial news and live events from
to key AOL brands. In addition, the forthcoming
will syndicate content to AOL UK, a division of AOL Europe. The agreement builds on the highly successful alliance the two media industry leaders announced in April 1998.
Under the new two-year agreement, TheStreet.com will become an Anchor Tenant in several departments of AOL's Personal Finance Channel, including the Active Trader, Investment Research and Investing Forums areas.
will also receive promotion in CompuServe's Personal Finance area, and the agreement provides for AOL to feature
headlines on AOL.COM and Netscape Netcenter. AOL and CompuServe have more than 21 million members worldwide, and the company's Web brands serve tens of millions of additional users.
Links from several America Online, Inc. brands will provide seamless access to a co-branded site, and, as part of the agreement, AOL members in the UK will be provided with syndicated content from
, which will launch in early 2000.
's content will include commentary from financial experts James Cramer, Herb Greenberg and Brenda Buttner; regular live chats with
editors and writers on issues crucial to the investment community; and daily updates on mutual funds and technology.
"AOL's brand awareness, business savvy and online leadership make a perfect fit for us," said Thomas J. Clarke, Chief Executive Officer of TheStreet.com. "With this deal, we expand our access to one of the world's largest, most influential online audiences-and their members and visitors gain expanded access to the world's best source of online financial news and commentary."
provides frontline insight on Wall Street's inner workings, allowing our members to gain a greater understanding of the turbulent investing world," said Bob Pittman, President and Chief Operating Officer of America Online, Inc. "Expanding this agreement across our other brands and giving our users direct access to
's top personalities vis-a-vis the popular live events on AOL will enable even more of our members and visitors to make informed financial decisions."
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 19 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's # 1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music and Digital Marketing Services (DMS) the leader in online incentive marketing programs and online custom market research. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
About TheStreet.com, Inc.
TSCM) is publisher of
, a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary.
www.thestreet.com) was founded in 1996 and is based in New York City, with bureaus in San Francisco, Silicon Valley, and London.
's editorial team, with over 80 experienced financial journalists and two dozen outside contributors, publishes approximately 50 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. In addition to America Online, TheStreet.com, Inc. has established strategic alliances with
The New York Times
, Fox News Network, Yahoo!, E*TRADE, DLJ
, Intuit, 3Com and other leading companies.
, a financial news site majority owned by TheStreet.com and intended for UK investors, will launch in early 2000.
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