FOR IMMEDIATE RELEASE
Wilson McHenry Company for Lowestfare.com
TheStreet.com and Lowestfare.com to Launch Innovative Travel Booking Center in Major Marketing Partnership Lowestfare.com to Sponsor TheStreet.com Travel Center, Allowing Investors to Make Travel Plans at Lowest Possible Prices
NEW YORK and LAS VEGAS, October 18, 1999 -
TheStreet.com, Inc., a leading Web-based provider of financial and investment news, and Lowestfare.com, an online travel reservation service, announced today an exclusive marketing partnership to bring travel booking services to
readers. The agreement provides for the launch of TheStreet.com Travel Center, a co-branded service exclusively available on
Web site (
http://www.thestreet.com) beginning this month and powered by Lowestfare.com.
Under the terms of the one-year sponsorship agreement, Lowestfare.com becomes the premier travel partner for the new TheStreet.com Travel Center, and
will provide a selection of financial news content and tools to the Lowestfare.com site.
TheStreet.com Travel Center adds convenient travel planning so that investors can check timely and comprehensive financial information while making plans for business and leisure travel, all without leaving
site. Additionally, Lowestfare.com site visitors can access a range of financial news and investment tools from
while making travel reservations on the Lowestfare.com site. The strategic alliance taps into
's active readership and attractive travel demographics.
readers are more than twice as likely to have traveled domestically within the last month than Internet users in general, according to @plan, a third-party neutral marketing research firm.
"We are thrilled to be able to offer this convenient and low-priced travel service to our customers," said Kevin W. English, Chairman and Chief Executive Officer of TheStreet.com. "Demographic research shows that many of
's readers travel frequently for business, and they will benefit from the addition of Lowestfare.com's superb travel booking engine co-branded on our site. Additionally, the relationship with Lowestfare.com will generate a significant, seven-figure sponsorship revenue stream for TheStreet.com."
"This is a win-win partnership," said Ken Swanton, Chief Executive Officer of Lowestfare.com. "Lowestfare.com will provide
's readers with top customer service at the lowest possible fare and
will provide our customers with top-notch business and financial information. Lowestfare.com will benefit by being able to reach an affluent customer base that travels frequently. We believe this will be a very profitable venture for both companies and, most importantly, the business traveler will benefit from this unique joint-venture."
, based in Las Vegas, NV, is a leading full-service provider of discount travel products and services to the leisure and small business traveler. It offers customers a reliable source for discounted travel offerings through agreements with select travel providers. In addition, the Company offers customers the ability to make reservations on over 440 airlines, at more than 43,000 hotels and with most major car rental companies, cruise lines and tour package operators. Travel product offerings are available to customers through the Company's Web site (
www.lowestfare.com), toll-free telephone reservation and customer service center at 888-278-8830 and affiliations with more than 1,000 travel agencies.
is publisher of
, a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary.
www.thestreet.com) was founded in 1996 and is based in New York City, with bureaus in San Francisco and London.
's editorial team, with over 65 experienced financial journalists and two dozen outside contributors, publishes approximately 40 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has established strategic alliances with Yahoo!, America Online, The New York Times Co., Fox News Network L.L.C., Intuit, 3Com, E*TRADE, DLJ
, and other leading companies.
, a financial news site for UK investors, will launch in early 2000.
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