FOR IMMEDIATE RELEASE
FOX News Channel
TheStreet.com Television Show to Debut on FOX News Channel
Saturday, July 17
E*TRADE to be National Brokerage Sponsor
NEW YORK, June 24, 1999 -
FOX News Channel and
TSCM:Nasdaq) announced today that "TheStreet.com," a weekly television investing show co-produced by both companies, will debut on the FOX News Channel (FNC) on Saturday, July 17. This week, E*TRADE Group Inc. (
EGRP:Nasdaq) signed a one-year agreement to serve as the program's exclusive national brokerage sponsor.
The show will provide uncensored opinions and powerful insights that give viewers an edge in today's market. The lively, fast-paced show will help investors get prepared for the Monday morning bell. The show will also utilize the extensive financial news and research offerings of
and FOX News Web sites.
Former CNBC anchor Brenda Buttner will host the half-hour program, which will feature many of
's editors, reporters and outside contributors. Analysts, money managers, and CEOs will also be interviewed during the program. The program will air at 10 a.m. ET on Saturdays and at 1 p.m. ET Sundays on FNC. Check local cable listings for airtimes in other areas.
In making the announcement, Roger Ailes, Chairman and Chief Executive Officer of FOX News said, "
is an important new brand in financial news and will fit beautifully with our successful development of business programming on the FOX News Channel. We are delighted to be involved in this joint venture."
"TheStreet.com continues FOX News Channel's commitment to provide unparalleled business news in plain English and to the point," added Neil Cavuto, Vice President, Anchor and Managing Editor of Business News, FOX News Channel. "It's won us the respect of chief executives and the loyalty of viewers as well."
is delighted that we're able to work with FOX News Channel to bring viewers a television show that matches the quality and the feel of our Web content," said Kevin W. English, Chairman and Chief Executive Officer of TheStreet.com. "Throughout the development process, it's been clear that we share with FOX a commitment to high-quality news and commentary that is both essential and actionable. We are also thrilled to have E*TRADE, one of the nation's most respected online brokers, as our exclusive brokerage sponsor."
The host of "TheStreet.com," Brenda Buttner, has been recognized for her ability to enliven and clarify complicated financial issues. Buttner also writes the popular weekly "Under the Hood" mutual fund column for
. Before joining
, Brenda was an award-winning anchor/correspondent with
, where she specialized in personal finance. Formerly host of "The Money Club," she was recognized with CNBC's first Cable Ace Award for business programming. She has also been honored with a National Clarion Award. Before serving at CNBC's headquarters, she was the network's Washington correspondent, covering the White House and Capitol Hill.
James J. Cramer
A co-founder of
, James Cramer will appear frequently on the program as author of the site's "Wrong!" columns. Cramer is a hedge fund manager on Wall Street, a frequent contributor to
magazine, and a regular guest on CNBC's "Squawk Box." He was a founder and former columnist for
magazine, has written about the stock market for
magazine and helped found
The American Lawyer
. Cramer worked at Goldman Sachs from 1984 to 1987.
's "Herb on TheStreet" columns, Herb Greenberg will appear frequently to help viewers identify potential investment pitfalls. Before joining
, Greenberg worked for 10 years for the
San Francisco Chronicle
as a columnist. He previously was a reporter with the
Crain's Chicago Business
St. Paul Pioneer Press
, and other publications. Greenberg also spent a year as an analyst at an arbitrage partnership. He writes a column for
, appears regularly on San Francisco's NBC television affiliate, KRON, and has been a commentator for
's "Today's Business."
Adam Lashinsky, who covers tech stocks in
's "Silicon Street" column, will also comment on technology companies for the program. Lashinsky joined
San Jose Mercury News
, where he had been the paper's high-tech stocks columnist since 1997. Prior to that he covered a variety of beats as a reporter for
Crain's Chicago Business
, where he ultimately was an assistant managing editor. Lashinsky pens a monthly column on tech stocks in
magazine. He also reviews books for
magazine, appears frequently on
"Silicon Spin" program, and contributes regularly to "Marketplace," the nationally broadcast radio business-news magazine.
Gary B. Smith
Gary B. Smith, who writes about technical analysis for
, spent 16 years at IBM in sales, marketing and consulting before leaving corporate America to trade his own stock portfolio and work full-time as a freelance writer. As a frequent guest of the program, Smith will show viewers patterns in stock-price movements and will share his experiences as an at-home trader.
TSCM:Nasdaq) is publisher of
, a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary.
www.thestreet.com) was founded in 1996 and is based in New York City, with bureaus in San Francisco and London.
's editorial team, with over 50 experienced financial journalists and two dozen outside contributors, publishes approximately 40 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has established strategic alliances with Yahoo!, America Online, The New York Times Co., FOX News Network L.L.C., Intuit, 3Com, E*TRADE, DLJ
, and other leading companies.
FOX News Channel
is a general news service covering breaking news as well as sports, entertainment and business news. FNC is available in more than 40 million homes and is owned by News Corp.
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