FOR IMMEDIATE RELEASE
TheStreet.com Signs Comprehensive Agreement with DLJdirect for Subscription Marketing
Online Broker to Purchase Subscriptions to TheStreet.com For Distribution to Account Holders
NEW YORK and JERSEY CITY, June 17, 1999
TheStreet.com, Inc. (Nasdaq:
TSCM) announced today a one-year subscription marketing agreement with DLJdirect. Thousands of investors trust
timely online financial coverage and rely on DLJdirect for their online stock and fund trades. Under the agreement, the two companies are working together to offer
to investors who trade through DLJdirect.
Beginning later this month, DLJdirect will begin purchasing premium subscriptions to
for its large account holders and for clients who open a new DLJdirect brokerage account as part of a joint promotion. Courtesy of DLJdirect, the new clients will receive a one-year annual subscription with a retail value of $99.95, while large account holders will receive ongoing premium access to
. Current DLJdirect clients who do not receive a subscription to
courtesy of the brokerage firm are not left out.
will give them the opportunity to subscribe at a discount.
The agreement also provides for
story headlines to be indexed on the DLJdirect Web site, so that investors who request a stock quote through the site will see headlines of recent
stories about the stock. They will then be able to click on a headline and link to
offers investors unmatched access to the financial news and tools they need to take control of their investment portfolio, and DLJdirect democratizes the trading process with affordable trades for all investors," said Kevin W. English, Chairman and Chief Executive Officer of
. "This partnership makes
full range of timely financial news available to DLJdirect's valued clients, who will use our quality content to make informed investment decisions."
and DLJdirect stake their reputations on providing investors with the most current and most insightful financial news and analysis available on the Web," said Blake Darcy, Chief Executive Officer of DLJdirect. "By offering
to clients at no additional cost to them, we give investors a very compelling reason to trade with DLJdirect."
TSCM) is publisher of
, a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary.
https://www.thestreet.com/) was founded in 1996 and is based in New York City, with bureaus in San Francisco and London.
editorial team, with over 50 experienced financial journalists and two dozen outside contributors, publishes approximately 40 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky. TheStreet.com, Inc. has established strategic alliances with Yahoo!, America Online, The New York Times Co., Fox News Network L.L.C., Intuit, 3Com, E*TRADE, DLJdirect, and other leading companies.
, a subsidiary of Donaldson, Lufkin & Jenrette, DLJdirect is one of America's premier online brokerage firms. Since 1988, the company has executed over $52 billion in online transactions. Today, DLJdirect has more than 600,000 customer accounts and serves approximately 90,000 daily visitors to its web site. The company's common stock trades on the New York Stock Exchange under the ticker symbol DIR.
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