Shares of Apple (AAPL) - Get Report were lower in mid-afternoon trading on Friday after The Nikkei Asian Review reported that the tech giant might cut iPhone production by 10% in the 2017 first quarter.
"You don't want to see Apple fail at $118 and roll hard because then you're going to start hearing 'double top, double top' because that's where it had trouble going back to late September," Ritholtz Wealth Management CEO Josh Brown said on CNBC's "Halftime Report" on Friday afternoon.
"The irony is that [Apple CEO] Tim Cook was the Head of Logistics for Apple," he said. "This should have been either something he saw coming or something that he was quickly ready to adapt to. I don't know if it's a disaster but it's definitely something people talk about."
Apple's biggest issue is that it can't sell enough iPhones or enough of its new Bluetooth headphones called Air Pods because it simply can't make enough of them, Najarian Family Office cofounder Jon Najarian pointed out.
"That's not a happy problem for Tim Cook because other people are going to be filling that gap," Najarian said.
If Apple had enough units, then it could have taken better advantage of Samsung's (SSNLF) Galaxy Note 7 disaster this fall, he said. Samsung had to stop production on the device in October because of reports of it exploding or catching fire.
(Apple is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holdings here.)