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Philip Morris and

R.J. Reynolds

( RJR) reportedly have been cleared by a jury of culpability in the lung cancer of a California man who smoked a pack of cigarettes a day for 30 years.

Shares of both rose on the news, with Altria up 36 cents, or about 1%, to $37.89, and R.J. Reynolds adding 6 cents to $41.10. The acquittal was reported by


Laurence Lucier, 52, a former accountant who has terminal cancer, sued the companies under product liability laws, claiming they sold a product they knew was addictive and harmful. The case went to the jury on Wednesday.

Lucier had sought $3.6 million for medical expenses, loss of income and pain and suffering.

The acquittal follows a string of losses in such cases for the big tobacco companies, including one in which a longtime smoker was initially awarded $28 billion.