It may also want to consider overhauling its business model.
TheStreet's founder and Action Alerts PLUS portfolio manager Jim Cramer said Pepsico's model is better than Coca-Cola's.
That much is for sure judging by Coke's second quarter results vs. PepsiCo's. Also not helping matters is an upheaval in the retail space.
Coca-Cola Company President and CEO James Quincey told TheStreet, on a Wednesday, July 26, company earnings call with the media that Amazon.com Inc.'s (AMZN) - Get Amazon.com, Inc. Report proposed $13.7 billion acquisition of Whole Foods Market Inc. (WFM) is proof of the "fundamental structural changes" taking place within the entire retail landscape.
"You have traditional retailers buying online people. You've got an online person buying a bricks-and-mortar retailer. There's a lot of experimentation in retail," Quincey said.
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Although Quincey didn't mention a name, the traditional retailer making online acquisitions that he likely was referring to is Walmart Stores Inc. (WMT) - Get Walmart Inc. Report , the discount giant that might actually give Amazon a run for its money. Walmart's $3 billion purchase of Jet.com last August sparked a frenzy of e-commerce acquisitions by the company, including of men's fashion retailer Bonobos and women's vintage-style apparel retailer Modcloth.com.
Quincey predicted that experimentation within retail will only increase, leading the industry to "look profoundly different in 10 years' time."
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