In another effort to push transparency and healthy eating, Panera Bread Co. (PNRA) is launching three wellness-curated menus, but they will only be available digitally.
The company launched the menus, created with the help of nutritionists, on Thursday, July 13, on its digital platforms - in-store kiosks, on its website or through its app. Customers can now customize a variety of menu items including salads from three new categories - plant based, which is everything veggie; protein rich, for those who are a bit more fitness oriented and nutrient packed, which Panera says comes with the "right balance" of calories, fat, sodium, carbs, fiber and protein.
The new service provides detailed information on all of the some 50 ingredients Panera houses in an easily accessible place, "making the customer journey a bit easier," Sara Burnett, director of wellness and food policy at Panera, told TheStreet in an interview.
"Being transparent isn't something new for us - our curated menus are just one more step to help guests eat the way they way they want," Panera President Blaine Hurst told TheStreet.
At the end of its first quarter, Hurst said Panera's digital sales made up 26% of total revenue and that "most guests with specific diets research choices online" which is why the curated menus will only be rolled out digitally. The move is part of a larger program to grow its e-commerce business, called Panera 2.0.
Some other recent efforts by Panera to promote healthier options for its customers include its decision to go "clean" with all-natural ingredients earlier this year and to post calorie counts on all of its drinks, including its fountain sodas powered by PepsiCo Inc. (PEP) - Get Report . Panera has also been expanding its delivery option, spreading it to 2,000 of its restaurants in April.
In a deal to take the sandwich and salad eatery chain private, JAB Holdings purchased Panera for $7.5 billion in April.
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