Oracle (ORCL) - Get Report signed a deal with Charter Communications (CHTR) - Get Report to target ads to the cable provider's 16.5 million subscribers. The deal is Oracle Data Cloud's first deal in the targeted television ad sector. 

Charter advertisers will be able to use Oracle's addressable advertising platform which target's ads based on household purchase data. 

"This allows us to connect Charter's information to the data that we have to make a much better, appropriate plan around who to target, what [TV ] programs to connect to," company executive Joe Kyriakoza told AdWeek

(What will move markets this quarter and how should investors position themselves ahead of time? Jim Cramer sat down with four of TheStreet's top columnists recently to get their views.Click here to listen to his latest Trading Strategies roundtable with them and read their advice for stocks, bonds, forex and gold.)