With online brokerages reporting earnings this week, analysts and investors are closely looking at marketing and advertising spending. But here at
TheStreet.com
, we're looking at what really counts -- celebrity endorsements.
In a completely unscientific and biased fashion, we've gone through and "rated" the celebrities at a few of the online brokers, including
Charles Schwab
(SCH)
,
TD Waterhouse
(TWE)
and
Fidelity
.
We'll continue to take these ads seriously until
E*Trade
(EGRP)
hires former
Nike
(NKE) - Get Report
pitchman
Li'l Penny.
They get points for career highs, or just being likable, and lose points for, well, career and personal lows. And as you can see, in the end it's quantity, not quality that counts.
As originally published, this story contained an error. Please see
Corrections and Clarifications.
