With online brokerages reporting earnings this week, analysts and investors are closely looking at marketing and advertising spending. But here at

TheStreet.com

, we're looking at what really counts -- celebrity endorsements.

In a completely unscientific and biased fashion, we've gone through and "rated" the celebrities at a few of the online brokers, including

Charles Schwab

(SCH)

,

TD Waterhouse

(TWE)

and

Fidelity

.

We'll continue to take these ads seriously until

E*Trade

(EGRP)

hires former

Nike

(NKE) - Get Report

pitchman

Li'l Penny.

They get points for career highs, or just being likable, and lose points for, well, career and personal lows. And as you can see, in the end it's quantity, not quality that counts.

As originally published, this story contained an error. Please see

Corrections and Clarifications.