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) -- A digital news service called Ongo launched today after

The New York Times

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collectively invested $12 million in the start-up company.

"Ongo is launching a news service that puts readers first, and will continue to do so by adding new publications and features," founder and CEO Alex Kazim said.

>> Media Majors Put $12M Behind Ongo

Ongo is accessible through most computer Web browsers, smart phones and tablets for a $6.99 monthly subscription fee.

Subscribers will gain access to complete news coverage from the

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Associated Press


The Washington Post


USA Today

, as well as selected content from

The New York Times

and the

Financial Times

. Subscribers can add content from any title from a selected list of publications, starting at 99 cents a month.

"Ongo seeks to package content from premium news publishers and get a monthly subscription from users for the service," Ovum media and tech analyst Adrian Drury said. "It is an interesting spin on both paid news and personalized news reader app models."

At launch, every new Ongo subscriber receives free access to the platform for one month.

-- Written by Theresa McCabe in Boston.

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