NetCreations (NTCR) was falling 37.7% after the company warned that it expects to miss third-quarter earnings estimates by at least a nickel. The single-analyst estimate on the stock is currently 11 cents and the company said it's expecting earnings in the range of 4 cents to 6 cents because of lower net revenue expectations.
Rosalind Resnick, chairman and CEO of NetCreations, said, "The third quarter has been a difficult one for Internet advertising companies, and NetCreations is no exception. Our revenues and earnings have been adversely affected by the decline in marketing-related expenses associated with our business-to-consumer dot-com customers as they are being forced to operate within increasingly tighter budgets in order to attain profitability."
Resnick said she anticipates the company's fourth quarter to be on track. NetCreations is an email direct marketing firm.