Publish date:

Nielsen IPO Reportedly Imminent

Nielsen Holdings, the media company, plans to file for an initial public offering imminently, a report says.

NEW YORK (

TheStreet

) --

Nielsen Holdings

, the media company, plans to file for an initial public offering imminently, the

Wall Street Journal

reports, citing people familiar with the deal.

Nielsen, the market-research company that measures television viewership, could seek to raise as much $1.5 billion in equity, the

Journal

reports. The IPO's lead underwriters are expected to be

TheStreet Recommends

JPMorgan Chase

and

Morgan Stanley

.

Nielsen generated about $1.3 billion in earnings before interest, taxes, depreciation and amortization in 2009 on $4.8 billion in revenue, the newspaper says.

Nielsen was taken private in 2006 in a $10 billion leveraged buyout in 2006. The private-equity firms involved included Thomas H. Lee Partners, Kohlberg Kravis Roberts, Blackstone Group, Alpinvest Partners, Carlyle Group and Hellman & Friedman.

-- Written by Joseph Woelfel in New York.

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