NEW YORK (
) -- Shares of
are surging in their first day trading on the New York Stock Exchange.
Nielsen's shares opened at $24.75, above its
initial offering price range of $20 to $22 per share
Shares of the media ratings company are trading up more than 10.5% to $25.43 on volume of 45.4 million.
Nielsen's offering is one of at least seven U.S. IPOs scheduled for this week,
Demand Media, an online content company, also debuted on the NYSE today. The company's common stock opened at $23.50, well above
its initial offering price of $14 to $16 a share
The stock reached a high of $25 in morning trading and is currently up almost 35% to $22.88. So far over 9.3 million shares have traded hands.
--Written by Theresa McCabe in Boston.
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