Electronic Arts Inc. (EA) - Get Report is teaming with the NFL to hook in the eSports crowd through the Madden NFL Club Championship tournament which is scheduled to occur on game days during the 2017 NFL season.
The Madden tournament will be open to players of any skill levels aged 16 and older in the U.S., U.K., and Germany.
ESports is a burgeoning industry that is expected to double total revenue to $1.5 billion by 2020, according to research firm Newzoo BV.
EA shares were up 0.4% to $117.35 in premarket trading Monday.
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