Consumer household and personal products maker Newell Brands (NWL) - Get Report  was rising Monday after analysts at SunTrust raised the their rating on the stock to buy from hold while also raising the price target to $25 from $15 a share. 

The new price target represents a potential 36% upside from the stock's closing price Friday of $18.31. 

"Business trends have bottomed out, the turnaround efforts are gaining traction, and the stock's valuation is too cheap," analyst Bill Chappell said. "The worst, in terms of business trends, is behind the company." 

Newell Brands shares are down 1% year to date, but the stock has rebounded since it hit a low of $13.43 in early August. Shares jumped 4.9% to $19.09 on Monday. 

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