New Recall at Mattel

It recalls 844,000 toys in its third round of toy withdrawals.
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Mattel (MAT) - Get Report recalled its third huge batch of defective toys this summer in the latest product-safety black eye for Chinese-manufactured goods.

The El Segundo, Calif., toy company said it recalled 844,000 Barbie and Fisher Price toys for excessive levels of toxic lead paint. The recall comes on the heels of earlier withdrawals of Mattel toys using the Sesame Street and Dora the Explorer characters for similar concerns.

"In August we promised that we'd continue to focus on ensuring the safety and quality of our toys through extensive testing of finished products, thorough investigation of our vendors and the implementation of a strengthened three-point check system. As a result of our ongoing investigation we discovered additional affected products. Consequently, several subcontractors are no longer manufacturing Mattel toys. We apologize again to everyone affected and promise that we will continue to focus on ensuring the safety and quality of our toys," said CEO Robert A. Eckert.

The latest recall comes just a day after

The Wall Street Journal

reported Mattel had clashed with regulators at the Consumer Product Safety Commission over the timeliness of its communications of potential safety hazards. The paper reported that Mattel waited for months before telling regulators about possible issues with toys, apparently skirting CPSC rules that call for immediate communication.

The quality of Chinese-manufactured goods has been under heavy scrutiny ever since Mattel rival

RC2

(RCRC)

recalled more than a million Thomas the Train toys this past spring over lead paint concerns.