Netflix/HBO Deal Unlikely: Report

HBO says it will not partner with Netflix, according to Bloomberg.
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NEW YORK (

TheStreet

) -- As

Netflix

(NFLX) - Get Report

attempts to broaden its content, it may be unable to strike a deal with HBO.

The cable channel said it is unlikely to form a partnership with Netflix, according to

Bloomberg

, which cited HBO's Co-president Eric Kessler. HBO holds cable and Internet rights to films from Warner Bros., Twentieth Century Fox and Universal Pictures.

Netflix has been eying expansion opportunities, and last week struck a deal with EPIX, a joint venture between

Viacom

(VIA) - Get Report

,

Metro-Goldwyn-Mayer Studios

and

Lions Gate Entertainment

(LGF)

that could add up to 20,000 new titles to Netflix's streaming content.

Netflix, which has been the golden child of the movie sector, may start to feel its first pangs as competition accelerates.

Hulu

, the online site for streaming television and movies, is starting to tap into Netflix's market. Last month the company announced Hulu Plus, a $9.99 per month service that will provide users with streaming content of some of their favorite TV shows like

Glee

and

Modern Family

.

Reports also surfaced on Monday that

Hulu could be readying itself for an initial public offering

, which will surely turn heads of Netflix investors.

-- Reported by Jeanine Poggi in New York.

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