DULUTH, Ga. (
plans to announce Thursday it is acquiring DVD kiosk operator
, a report says.
NCR will convert DVDPlay's 1,300 kiosks to the Blockbuster Express brand name, a move that challenges rival and market leader
Wall Street Journal
NCR will end the year with 3,800 kiosks vs. Redbox's U.S. kiosks of more than 20,000. Acquiring DVDPlay gives NCR a boost in California, one of Redbox's weakest markets, where DVDPlay has kiosks in places such as Safeway stores, the
Redbox is a unit of
licenses its brand to NCR and takes a cut of rental revenue from the kiosks.
-- Reported by Joseph Woelfel in New York.
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