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) -- NBC Universal will unveil a redesigned corporate logo as


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officially gains control over the media group from

General Electric

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NBC Universal unveils its new logo.

NBC Universal CEO Steve Burke told employees on Thursday at a town hall gathering that the old logo, which featured the iconic peacock symbol, "seemed kind of busy." The company is now opting for a new minimalistic corporate design.

The redesigned logo uses purple as the primary color, and does not put a space between 'NBC' and 'Universal,' to represent the unity of the two divisions.

"We aren't a family of two favorite sons, rather one filled with talented people and companies all tied for first," management said in a presentation on Thursday when it revealed the logo to company employees.

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NBC will continue to use the original peacock image for its broadcast network and its cable news outlets, while the spinning globe will still be a part of Universal's consumer graphic. The peacock has been part of NBC's branding since 1956.

After a year-long regulatory review, Comcast is set to acquire a 51% stake in NBC Universal on Friday, while General Electric's stake will drop to 49% from 80%.

-- Written by Theresa McCabe in Boston.

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