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Apple (AAPL) - Get Apple Inc. Report on Friday announced that Deirdre O'Brien has been named the tech giant's VP of People, reporting directly to CEO Tim Cook.

O'Brien was most recently Apple's VP of Worldwide Sales and Operations and has spent nearly 30 years with the company.

She'll oversee all HR functions including talent development, recruiting, benefits, compensation, and business support, as well as managing Apple University.

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"As long as I've been at Apple, Deirdre has been the glue that bonds our operations, sales, marketing and finance teams to deliver products to our customers," Cook said. "Deirdre deeply understands Apple's unique culture and that people join Apple to do the best work of their lives. She is a superb leader and I'm thrilled she will be bringing her experience and talent to this critical role."

She's played a vital role in every Apple hardware product launch over the past 20 years, the company said.

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