NEW YORK (
, a New York-based digital advertising company, has filed an initial prospectus with the
Securities and Exchange Commission
to take the company public.
According to the company's August 4 regulatory filing, MediaMind intends to offer 5 million shares at $15 and will list on the Nasdaq under the symbol MDMD. The company anticipates raising approximately $73 million in the offering.
MediaMind, formerly known as Eyeblaster, said its revenue was up about 2% in 2009 to $65.1 million from $63.8 million in 2008. Earnings rose more than 50% last year to $8.2 million from $5.3 million.
The company has more than 35 representation offices across the world and in 2009 it delivered campaigns for over 7,000 brands in 55 countries.
Its IPO underwriters include
Pacific Crest Securities
-- Reported by Theresa McCabe in Boston.
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