Shares of public movie theater companies AMC Entertainment Holdings Inc. (AMC) - Get Report , IMAX Corp. (IMAX) - Get Report and Cinemark Holdings Inc. (CNK) - Get Report were all rising in late morning trading Wednesday as media executives paint a rosy picture of the movie industry at the Goldman Sachs Communicopia Conference. 

The bright picture being painted comes on the heels of a strong weekend from the horror film "It." "It" broke September and horror box office records over the weekend, taking in about $115 million. 

Cinemark shares were up 1.6%, IMAX shares were up 3.11% and AMC jumped 7.75% Wednesday. 

More of What's Trending on TheStreet: