said Tuesday it would print nutrition information on food packaging.
The Oak Brook, Ill., company said the data will be offered using an easy-to-understand icon and bar chart format. The new packaging will be rolled out beginning in the first half of 2006 in restaurants in North America, Europe, Asia and Latin America. By the end of 2006, McDonald's plans to have nutrition information featured on packaging in more than 20,000 of its restaurants.
The new packaging will debut at McDonald's restaurants at the Olympic Winter Games in Turin, Italy, in February. The company said the plan makes it the first fast food chain to offer the data.
The new graphics will list calories, protein, fat, carbohydrates and sodium. The company said they were developed and tested in several hundred McDonald's restaurants in Colombia, Hong Kong, Scotland, Shanghai, Spain and the U.S.
On Tuesday, McDonald's rose 12 cents to $33.24.