OAK BROOK, Ill. (
) -- Coffee and the Le Big Mac powered
in July, boosting same-store sales by 4.3%.
Systemwide sales were down 0.3%, but rose 6.2% after excluding the impact of foreign currencies.
On Monday, the fast food behemoth said that the sales growth was largely attributed to a 7.2% jump in European same-store sales, which itself was driven by good results in France and the U.K.
Its Asia, Middle East and Africa segment reported a 2.1% jump in same-store sales due to Australia's performance largely offsetting China sales.
According to a press release, the company attributed a 2.6% jump in same-store sales in the U.S. to a few new offerings, including McCafe espresso-based coffees.
At the end of July, McDonald's
highlighted its McCafe performance as an up-note in its second-quarter earnings release. Still, the company reported an 8% fall in earnings thanks to a forex hit.
Though this shows signs that low-cost food offerings never go out of style during an economic downturn, recent reports also show that restaurateurs like McDonald's,
are beginning to put increasing
focus on more expensive, premium menu items, too.
-- Reported by Sung Moss in New York
Copyright 2009 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.