McDonald's Will Now Use Sugar and Carbs to Lure in People That Don't Want to Visit for Lunch
McDonald's (MCD) - Get McDonald's Corporation Report will kick its recent health initiative to the curb and offer croissants, muffin tops and a sundae topping bar to lure in customers from 2 p.m. and 5 p.m. when traffic slows between meals, Bloomberg reported.
McDonald's and other fast food chains struggle during the hours in between lunch and dinner. Only about 5% of McDonald's business happens during non-meal times.
McDonald's CEO Steve Easterbrook has called snacking and coffee "underdeveloped opportunities" for the chain. But the fast food giant isn't the only company working to entice customers during off-peak hours.
TheStreet Recommends
Wendy's Co (WEN) - Get Wendy's Company Report has sold 50-cent Frosty desserts after lunch, Starbucks Corp (SBUX) - Get Starbucks Corporation Report offered "Frappy Hour" drink specials and treat receipts for discounts after 2 p.m. and Zoe's Kitchen Inc (ZOES) rolled out "adult lunchables" for snacking between meals.
McDonald's treats are certainly on the indulgent side. A small McCafe chocolate chip frappe costs only $2, but has more than half a day's worth of saturated fat.
McDonald's stock traded up premarket.
More of What's Trending on TheStreet:
- Carly Fiorina's Advice to Young Women: Don't Let Other People Define You
- 10 Reasons Working From Home Might Be the Wave of the Future
- T-Mobile's John Legere Is Inarguably One of the More Colorful CEOs on Twitter
- Restaurant Brands 36-Year Old CEO Discusses the Burger King Whopper, Amazon's Jeff Bezos
- Amazon Faces a Potential Existential Threat That Could Hammer Its Shares, Doug Kass Reveals
- Game of Thrones Has Become Huge -- Here's How You Can Quickly Tell
