The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.

NEW YORK (

Trefis

) --

MasterCard

(MA) - Get Report

recently announced its multi-year partnership with

Intel

(INTC) - Get Report

to enhance online shopping security and payment options. Emerging payments technologies, including MasterCard's PayPass and Intel's Identity Protection Technology would be used by the two companies to provide a two-factor authentication system to make online shopping more secure from malware and hackers. MasterCard is pushing its mobile payment technology as it competes with

Visa

(V) - Get Report

,

American Express

(AXP) - Get Report

,

Capital One

(COF) - Get Report

and

Discover Financial

(DFS) - Get Report

.

We have a price estimate of

$353 on MasterCard's stock

about the same as the current market price.

See our

full analysis of MasterCard

.

Currently there are more than 100 million devices enabled with MasterCard's PayPass technology. That technology allows a user to tap a device against merchant terminals instead of swiping a credit card for payments. The technology reduces the number of steps required for payment processing and enhances consumer experience resulting in more sales. Integrating MasterCard's PayPass technology with Intel's Identity Protection could further enrich consumer experience by providing much quicker and more efficient means of doing financial business online.

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According to Forester Research, U.S. online retail sales reached $176 billion in 2010 and are estimated to reach $279 billion in 2015. Payment networks are busy investing in new technology and partnering with merchants to grab a bigger piece of this growing market.

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This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.