Martha Stewart is still making big moves in business.
Just when you thought the domestic diva, who turned 76 on Thursday, was running out of areas to extend her well-known brand beyond the shelves of Macy's (M) - Get Macy's Inc Report and Home Depot (HD) - Get Home Depot, Inc. (HD) Report , think again. Stewart is fresh off entering the wine market in April via the launch of Martha Stewart Wine Co.
The venture aims to sell wine fans a collection of wines each month that are personally picked by Stewart. They are then delivered straight to a person's house. Or, the wine could be purchased a la carte. Most of the wines are priced in the sweet-spot of the market, under $20.
"I think it's appropriate with the internet, we are able to deliver wine very conveniently to a very, very wide audience in all but I think five states" Stewart told TheStreet in an interview.
Going straight to consumers with high quality wine -- as opposed to selling it in retail stores -- looks to be another savvy move by Stewart.
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Direct-to-consumer wine shipments increased by 18.5% to an all-time high of $2.33 billion in 2016, according to data from industry publication DtC Wine Shipping Report.
Unsurprisingly, more affordable wines are leading the growth. Wines priced below $15 surged by 150% over the past six years, according to the report.
Meanwhile, Stewart has also recently taken her meal kits -- in concert with delivery partner Marley Spoon -- to Amazon (AMZN) - Get Amazon.com, Inc. Report Fresh. Prime members can order a meal and, depending on time of day the order is placed, have the box of food delivered the same day or next day.
The service launched in New York, San Francisco, Dallas and Philadelphia, and Stewart says it's now in a total of seven cities. Sorry Blue Apron (APRN) - Get Blue Apron Holdings, Inc. Class A Report , things just got even tougher.
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