Martha Stewart is still making big moves in business.
Just when you thought the domestic diva, who turned 76 on Thursday, was running out of areas to extend her well-known brand beyond the shelves of Macy's (M) - Get Report and Home Depot (HD) - Get Report , think again. Stewart is fresh off entering the wine market in April via the launch of Martha Stewart Wine Co.
The venture aims to sell wine fans a collection of wines each month that are personally picked by Stewart. They are then delivered straight to a person's house. Or, the wine could be purchased a la carte. Most of the wines are priced in the sweet-spot of the market, under $20.
"I think it's appropriate with the internet, we are able to deliver wine very conveniently to a very, very wide audience in all but I think five states" Stewart told TheStreet in an interview.
Going straight to consumers with high quality wine -- as opposed to selling it in retail stores -- looks to be another savvy move by Stewart.
- This Is What Amazon Billionaire Jeff Bezos Must Learn About Philanthropy From John D. Rockefeller
Direct-to-consumer wine shipments increased by 18.5% to an all-time high of $2.33 billion in 2016, according to data from industry publication DtC Wine Shipping Report.
Unsurprisingly, more affordable wines are leading the growth. Wines priced below $15 surged by 150% over the past six years, according to the report.
Meanwhile, Stewart has also recently taken her meal kits -- in concert with delivery partner Marley Spoon -- to Amazon (AMZN) - Get Report Fresh. Prime members can order a meal and, depending on time of day the order is placed, have the box of food delivered the same day or next day.
More of What's Trending on TheStreet: