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Ahead of Friday's public offering, Lyft Inc. is pricing its stock at $72 per share. 

That price is at the top range of the estimates that Lyft filed with the SEC on Wednesday, which priced the offering at between $70 and $72 per share. 

A price of $72 per share would value the ride-hailing firm at $24.3 billion. It initially set a price range of $62 to $68 per share, but boosted the estimate earlier this week upon greater-than-expected demand for the offering.

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Rideshare rival Uber Technologies also plans to go public in the coming months. 

Lyft is set to begin trading on the Nasdaq exchange on Friday, under the ticker symbol (LYFT) - Get Lyft Inc. Report

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