Ahead of Friday's public offering, Lyft Inc. is pricing its stock at $72 per share. 

That price is at the top range of the estimates that Lyft filed with the SEC on Wednesday, which priced the offering at between $70 and $72 per share. 

A price of $72 per share would value the ride-hailing firm at $24.3 billion. It initially set a price range of $62 to $68 per share, but boosted the estimate earlier this week upon greater-than-expected demand for the offering.

Rideshare rival Uber Technologies also plans to go public in the coming months. 

Lyft is set to begin trading on the Nasdaq exchange on Friday, under the ticker symbol (LYFT) . 

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