NEW YORK (

TheStreet

) --

Netflix

(NFLX) - Get Report

has another obstacle in its international expansion, as

Amazon

(AMZN) - Get Report

ramps up distribution of its

LoveFilm

content in the U.K.

The e-commerce giant announced on Tuesday that LoveFilm will be available starting Wednesday on

Microsoft's

(MSFT) - Get Report

Xbox Live.

"LOVEFiLM members in the UK can access our content in another exciting, innovative way and all for one straightforward price, said LoveFilm CEO Simon Calver. "The simplicity of our pricing and the ease with which customers can use LOVEFiLM Instant should make us the first choice for those customers who want fantastic entertainment at great value for money, anytime, anywhere."

This comes shortly after Netflix announced that it is expanding its business into the U.K. and Ireland. Costs associated with international growth are expected to weigh on the company's bottom line, and management foresees a loss for all of 2012.

Amazon has been ramping up its LoveFilm offerings, last month striking a deal with

Warner Brothers

, its first deal with a major Hollywood studio.

Netflix has signed deals with

Miramax

,

Lionsgate

and

MGM

for films for its U.K. service.

-

Reported by Jeanine Poggi in New York.

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