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Reports about iPhones with OLED displays launching in 2017 are nothing new, but a fresh report from Japan's Nikkei contains a twist. A source tells the paper Apple (AAPL) - Get Apple Inc. (AAPL) Report will launch "a premium handset that will be either 5.5-inches or larger equipped with a screen bent on the two sides," to go with 4.7-inch and 5.5-inch models with flat screens.

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The display on the "premium handset," of course, sounds a lot like the ones on Samsung's (SSNLF) S6 Edge, S7 Edge and Note 7 phones, which use flexible OLED panels. With the high-end iPad Pro line having launched less than a year ago, there's speculation the premium device will be Apple's long-rumored iPhone Pro. Its large display would certainly make it well-suited for supporting the Apple Pencil stylus, as the iPad Pro line does.

Regarding Apple's display technology plans, the Nikkei quotes an analyst at research firm IHS (not the aforementioned source) as predicting the other two iPhones due next year will continue using low-temperature polysilicon (LTPS) panels, and suggests the technology is different from OLEDs. However, LTPS is used by both LCD and OLED panels. The massive OLED equipment orders being reported by chip equipment giant Applied Materials and others indicate Apple's 2017 OLED iPhone plans go beyond a single "premium handset."

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Aside from putting Apple on better footing to compete against Samsung's Edge and Note lines -- the Note 7 launched to pretty good reviews last week -- a curved-screen iPhone Pro could boost the company's iPhone average selling price (ASP) and margins. ASPs have recently been pressured by the launch of the 4-inch iPhone SE.

The launch of the 5.5-inch iPhone 6-plus in September 2014 -- it featured a $749 starting price at launch time, compared with a $649 starting price for the 4.7-inch iPhone 6 -- gave Apple an iPhone ASP boost. Likewise, iPad Pro sales allowed Apple's iPad revenue to rise 7% annually in the June quarter in spite of a 9% drop in unit shipments.

It's not hard to imagine a curved-screen iPhone Pro featuring an $849 starting price. Especially since the Note 7

is currently selling

for similar unsubsidized prices. Even after accounting for the cost of using a more expensive screen and perhaps bundling an Apple Pencil, Apple should reap a higher gross profit at that price point than it would on sales of other iPhones featuring the same amount of storage.