Kodak

(EK)

is realigning its operations and division executives, and as part of the move, the company will take some of the emphasis off its traditional consumer film business.

The company will now have five primary operations -- commercial printing, display and components, health imaging, digital and film imaging systems, and commercial imaging. All of the operating businesses will report to Antonio Perez, Kodak's president and chief operating officer.

James Langley, a former senior executive at

Hewlett-Packard

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, has joined Kodak as president of commercial printing, a new business that will include the company's Encad subsidiary and its NexPress and Kodak Polychrome Graphics joint ventures. Langley, 53, spent 30 years at H-P.

Kodak said the creation of the commercial printing business "is part of the transformation of Kodak from its historical roots in consumer film to a company with a more balanced and diversified portfolio of businesses."

Willy Shih, senior vice president of the company, will become president of the display and components unit. Dan Kerpelman will continue in his role as president of health imaging. Bernard Masson, currently president of the display group, has been named president of digital and film imaging systems. Carl Marchetto will continue as president of commercial imaging.

Shares of Kodak were rising 7 cents, or 0.3%, to $28.30 on the

New York Stock Exchange

.